L'Oreal Paris Men Expert Ups Its Hottie Factor With Gerry B

Thanks Sami!

Hot Scot Gerard Butler is bringing his flirtatious charm to his new role: L’Oréal Paris Men Expert worldwide spokesperson. Somewhat different from his usual movie roles, we're hoping the ads will still require some up-close-and-personal time and the occasional shirt-off moment. What? Don't tell me you weren't thinking the same. He's going to be fronting the hugely popular Men Expert Hydra Energetic range and says "I’m excited to be working with L’Oréal Paris. I have always liked the quality and innovation of their products." Me too, Gerard. Expect to see ads everywhere 'cept the US. First McDreamy, now Gerard Butler. You spoil us, L’Oréal. You really do. Thoughts?

http://www.bellasugar.com.au/Gerard-Butler-New-Face-LOreal-Paris-Men-Expert-9497861

i knew you'd get it quick if it tweeted!! lol!! nice, huh??

Oh my gosh, I know Lainey hates Gerry, but her commentary on this had me cracking up -- I couldn't help myself.

http://www.laineygossip.com/Gerard_Butler_new_spokesperson_for_LOreal_Paris_Men_Expert_29july10.aspx?CatID=0&CelID=0

And then of course Kaiser, who loves Gerry, has to comment on it all.

http://www.celebitchy.com/110471/gerard_butler_has_been_named_a_loreal_spokesman_praise_the_mullet/

BTW, It's now on JJ.


Here's a funny article in the Scotland Herald.

http://www.heraldscotland.com/comment/guest-commentary/in-praise-of-gerard-butler-by-shona-craven-1.1044735

In praise of … Gerard Butler. By Shona Craven


Just imagine the banter when Gerard Butler – the newly appointed “spokesmodel” for L’Oreal – next meets up with his drinking buddies in Paisley.

The mind boggles to think how many obscenity-laden variations on “because you’re worth it” will be directed at the poor guy as he is served up pints of Hydra Energetic instead of beer. When I say poor, I do of course mean rich, successful and outrageously handsome.

This is a canny move by L’Oreal at a time when most references to the company are in articles about helmet-haired heiress Liliane Bettencourt and her allegedly dodgy financial dealings. In fact, it’s possible the hiring was just a big misunderstanding. A faithful butler of Ms B’s has recently presented tape recordings of her phonecalls to police in a bid to clear her name – perhaps she was heard to declare her appreciation of the man, and the next morning found a stubbly Glaswegian actor on her doorstep, expectantly clutching some moisturiser.

Either way, the result is that Gerry joins the likes of Claudia Schiffer, Eva Longoria and, er, Eric Cantona in a unique club for beautiful people (can we just ignore Cheryl Cole, please? Forever?), and will rival YouTube sensation Old Spice Man for the affections of ladies who buy toiletries for their inadequate real-life partners. According to L’Oreal, his “charmingly authentic, natural air will win him the respect of consumers”. This makes sense, since it was definitely his acting skills in 300, rather than his oiled six-pack, that won the respect of cinema-goers.

Did I mention he jumped into a river to save a drowning child a few years back? Swoon. If that’s not Hydra Energetic, I don’t know what is. To clarify, I have absolutely no idea what the stuff is. But I’m sure it’s lovely.

LOL! Too cute!

Thanks Dallas. That was pretty funny.

Sometimes you do have to think about the guys back at home when you choose to do something.