Ford reveals details behind the scenes of the Focus Fastback campaign starring Gerard Butler

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https://edutakashi.wordpress.com/2015/08/07/ford-revela-detalhes-dos-bastidores-da-campanha-do-focus-fastback-estrelada-por-gerard-butler/

Ford reveals details behind the scenes of the Focus Fastback campaign starring Gerard Butler
August 7, 2015 by Agito SP

   Ford reveals details behind the scenes of the Focus Fastback campaign starring Gerard Butler

   The Fastback Ford Focus Campaign, starring the Hollywood actor Gerard Butler and signed by Blue Hive, took place at the Field of Mars, located in the north of São Paulo. During the shoot, which took place on Wednesday and Thursday, from 18h to 3 am, the actor was very comfortable and in tune with the team producing and directing.

   Wearing a suit and tie immaculately cut - the look of the campaign - the nice Butler ate lots of fruits and juices made during the recording. In addition, he interacted with gifts and participated in photo shoots for the advertising campaign, which will soon be in the air.

   The campaign starring Gerard Butler reflects the positioning of Focus Fastback, which brings a new proposal for sportiness, performance, safety and technology to compete in the segment of medium-sized cars. "Ford chose a Hollywood star with global recognition to star in the Focus of the campaign is a global model of success of the brand," says Oswaldo Ramos, general manager of marketing for Ford. And the actor's selection as the protagonist was no accident. Modern, tuned, elegant and stylish, it reflects the consumer profile of the Focus Fastback.

   The Focus Fastback bet on design, innovation and refinement. Its design is visually marked by dynamic silhouette, inspired by the current global Ford cars. Connectivity is another highlight of the car, equipped with SYNC multimedia system that offers several features such as AppLink for access to applications and navigation. The model also breaks new ground in offering segment technologies with braking assistant, who intercedes to avoid collisions on the back of another vehicle at speeds up to 20 km / h, a system that automatically parks in parallel and perpendicular spaces and headlights bi xenon with adaptive light beam.

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Campaign "Focus Fastback" has Hollywood star

Ford called the Scottish actor Gerard Butler to star in the advertising campaign of the middle Focus Fastback sedan. The commercial will air on the 24th of August and will refinements of film production. The aim is to highlight the sportiness, performance, safety and car technology. The scenario chosen for the campaign was the Airport Campus Martius, in the north of São Paulo.

Suit and tie, as will appear in the film, Butler was praised by the production team for their friendliness and willingness to work. He interacted with gifts and participated in photo shoots for the campaign. Butler has 45 years and is best known for the film 300, when he played the Spartan king Leonidas.

The Fastback Focus hits the market in four versions - SE, SE Plus, Titanium and Titanium Plus - all equipped with engine 2.0 Direct Flex, up to 178 hp, automatic transmission and sequential six-speed exchanges on the steering wheel, via paddle shifts. The top version offers unprecedented technology in the category, such as autonomous braking assistant, which helps prevent rear-end collisions at low speed, automatic parking in parallel and perpendicular and bixenônio headlights vacancies.