‘Gods Of Egypt’ Getting 60-Second Spot In Super Bowl Pre-Game Show

http://deadline.com/2016/02/gods-of-egypt-super-bowl-ad-plan-lionsgate-1201697030/


‘Gods Of Egypt’ Getting 60-Second Spot In Super Bowl Pre-Game Show

by Patrick Hipes
February 5, 2016 7:34am

Lionsgate said today that Gods Of Egypt has snagged a 60-second spot to air during Sunday’s Super Bowl pregame show. That makes sense for the Summit pic, which stars Brenton Thwaites, Nikolaj Coster-Waldau, Gerard Butler, Rufus Sewell and Geoffrey Rush — it opens February 26. The Alex Proyas-helmed swords-and-sandals actioner centers on a mortal (Thwaites) on a mission to save the world, enlisting the god Horus (Coster-Waldau) in an alliance against god of darkness Set (Butler). Check out the most recent trailer here.


The studio and director have come under fire for some of the casting in the pic, which was conspicuously non-diverse. It prompted rare statements of apology from Lionsgate and Proyas.

CBS said Super Bowl ads are going for a record $5 million per 30-second spot. Co-
chair of Lionsgate Motion Picture Group Patrick Waschsberger said during the company’s earnings call today that the movie “looks great,” and “we are expecting a very solid performance.” Lionsgate brass shot down rumors of the studio’s high exposure on the film, saying risk capital was under $10M.

20th Century Fox, Universal, Paramount and Disney are also advertising in the game.

On Thursday, Lionsgate’s stock dipped in postmarket trading after reporting fiscal Q3 earnings that fell short of Wall Street’s expectations. Part of the problem: The Hunger Games: Mockingjay, Part 2′s $650 million global box office was down from Mockingjay 1, despite costing more to produce.

http://www.comingsoon.net/movies/trailers/654487-the-gods-of-egypt-super-bowl-spot-is-here


The Gods of Egypt Super Bowl Spot is Here!
Lionsgate releases the Gods of Egypt Super Bowl spot

Ahead of the Big Game, Lionsgate has released the Gods of Egypt Super Bowl spot, which you can watch in the player below!

In this spectacular action-adventure inspired by the classic mythology of Egypt, the survival of mankind hangs in the balance as an unexpected mortal hero Bek (Brenton Thwaites) undertakes a thrilling journey to save the world and rescue his true love. In order to succeed, he must enlist the help of the powerful god Horus (Nikolaj Coster-Waldau) in an unlikely alliance against Set (Gerard Butler), the merciless god of darkness, who has usurped Egypt’s throne, plunging the once peaceful and prosperous empire into chaos and conflict. As their breathtaking battle against Set and his henchmen takes them into the afterlife and across the heavens, both god and mortal must pass tests of courage and sacrifice if they hope to prevail in the epic final confrontation.

Directed by Alex Proyas (The Crow, Dark City), the film also stars Chadwick Boseman, Elodie Yung, Courtney Eaton and Geoffrey Rush. Gods of Egypt is set to debut in theaters on February 26, 2016.

What do you think about the Gods of Egypt Super Bowl spot? Let us know in the comments below.