Company Town - The business behind the show
Two new films end strong run for faith-based pics at box office
October 9, 2011
It had been a solid year at the box office for films with religious themes.
But this weekend, two pictures with spiritual motifs -- "The Way" and "Machine Gun Preacher" -- failed to resonate with moviegoers.
"The Way," directed, written by and starring Emilio Estevez and his father Martin Sheen, opened in 33 theaters and grossed $132,411, according to an estimate from Producers Distribution Agency, which is releasing the film. That means the movie brought in an average of $4,012 per theater, a weak start for the picture about a father who sets off on a religious pilgrimage to honor his late son.
"Machine Gun Preacher" got off to a better start when it opened in limited release late last month, averaging $11,000 per theater. But the film about a missionary who travels to Sudan to help children of war has not been as successful since. This weekend, the movie played in 93 theaters but only brought in $113,000. Since its release Sept. 23, the picture -- which had a budget of around $30 million -- has only collected a disappointing $291,632.