BTW, It's now on JJ.
Here's a funny article in the Scotland Herald.
In praise of … Gerard Butler. By Shona Craven
Just imagine the banter when Gerard Butler – the newly appointed “spokesmodel” for L’Oreal – next meets up with his drinking buddies in Paisley.
The mind boggles to think how many obscenity-laden variations on “because you’re worth it” will be directed at the poor guy as he is served up pints of Hydra Energetic instead of beer. When I say poor, I do of course mean rich, successful and outrageously handsome.
This is a canny move by L’Oreal at a time when most references to the company are in articles about helmet-haired heiress Liliane Bettencourt and her allegedly dodgy financial dealings. In fact, it’s possible the hiring was just a big misunderstanding. A faithful butler of Ms B’s has recently presented tape recordings of her phonecalls to police in a bid to clear her name – perhaps she was heard to declare her appreciation of the man, and the next morning found a stubbly Glaswegian actor on her doorstep, expectantly clutching some moisturiser.
Either way, the result is that Gerry joins the likes of Claudia Schiffer, Eva Longoria and, er, Eric Cantona in a unique club for beautiful people (can we just ignore Cheryl Cole, please? Forever?), and will rival YouTube sensation Old Spice Man for the affections of ladies who buy toiletries for their inadequate real-life partners. According to L’Oreal, his “charmingly authentic, natural air will win him the respect of consumers”. This makes sense, since it was definitely his acting skills in 300, rather than his oiled six-pack, that won the respect of cinema-goers.
Did I mention he jumped into a river to save a drowning child a few years back? Swoon. If that’s not Hydra Energetic, I don’t know what is. To clarify, I have absolutely no idea what the stuff is. But I’m sure it’s lovely.