Gerard Butler is the image of 'Time to Live "Festina's new campaign
The watchmaker Festina has this year with the new ambassador, renowned actor Gerard Butler. ' Time to Live' is the title of the latest brand campaign where the actor lets us in on his life, this time for only 24 hours.
Gerard Butler share some of their time at work, playing sports, leisure time and love. In short, we share with him his passion for life. The international profile, professionalism, versatility and kindness Gerard Butler makes the perfect image for Festina. In addition, in the campaign, Gerard Butler has shared scenes with the actress and Miss Italy Denny Mendez.
According to Butler participate in this campaign, "the recording in Hollywood, Los Angeles, was a great experience with great Festina team, was very rewarding. It has also allowed me to get a bit closer to watchmaking world that fascinates me. "
The campaign, produced by the renowned photographer Sinisha Nisevic, was shot in various locations in Los Angeles for two days. Anecdotally the shooting, when they came to record boat, rough seas made the whole team were getting soaked, including the same Gerard. Festina, Time to Live internationally launched next March during BaselWorld, the most important event in the world of watches and jewelry.
Miguel Rodriguez, owner of the Festina Group, said, "It was a great honor to have Gerard Butler in our campaign. Your profile fits perfectly with our brand. Working with him has been really easy, as well as great professional he is a great person. "
After 25 years of sponsoring the Tour de France and sports, with this new campaign, Festina want to approach all watch lovers moving its branding into the territory Lifestyle.