Hollywood tough guy Butler signs for Festina

Another watch brand ambassador/ad campaign. Video at link:

http://www.watchpro.com/hollywood-tough-guy-butler-signs-for-festina/


Hollywood tough guy Butler signs for Festina

European watch giant Festina has signed Hollywood tough guy Gerard Butler as its new brand ambassador.

Butler will have a starring role in the brand’s new lifestyle-orientated campaign, Time to Live, which will follow the actor during 24 hours in his life and will launch at Baselworld.

It is thought that Festina is now seeking to marketing itself with greater emphasis on lifestyle after the Tour de France signed a new sponsorship deal with Tissot, ending Festina’s 25-year association with the event.

According to Butler participating in this campaign “has been a great experience. Recording in Hollywood, Los Angeles with the amazing Festina staff has been very rewarding. It allowed me also to get closer to the watch-making world, one of my passions”.

He also shares some of the campaign scenes with Denny Méndez, actress and former Miss Italy.

The campaign, produced by the photographer Sinisha Nisevic, was filmed at different locations in Los Angeles over a two day period.

Miguel Rodríguez, owner of the Festina Group, said: “It was a great honor to be able to work with Gerard Butler for this campaign. His profile fits perfectly with our brand. To work with him was really easy, apart from being really professional he is also a great person”.

More pics here:

http://www.europapress.es/chance/tendencias/noticia-pasar-24-horas-gerard-butler-20160218163101.html

http://highness.tv/2016/02/18/gerard-butler-es-imagen-de-time-to-live-la-nueva-campana-de-festina/



Gerard Butler is the image of 'Time to Live "Festina's new campaign


The watchmaker Festina has this year with the new ambassador, renowned actor Gerard Butler. ' Time to Live' is the title of the latest brand campaign where the actor lets us in on his life, this time for only 24 hours.

Gerard Butler share some of their time at work, playing sports, leisure time and love. In short, we share with him his passion for life. The international profile, professionalism, versatility and kindness Gerard Butler makes the perfect image for Festina. In addition, in the campaign, Gerard Butler has shared scenes with the actress and Miss Italy Denny Mendez.

According to Butler participate in this campaign, "the recording in Hollywood, Los Angeles, was a great experience with great Festina team, was very rewarding. It has also allowed me to get a bit closer to watchmaking world that fascinates me. "

The campaign, produced by the renowned photographer Sinisha Nisevic, was shot in various locations in Los Angeles for two days. Anecdotally the shooting, when they came to record boat, rough seas made ​​the whole team were getting soaked, including the same Gerard. Festina, Time to Live internationally launched next March during BaselWorld, the most important event in the world of watches and jewelry.

Miguel Rodriguez, owner of the Festina Group, said, "It was a great honor to have Gerard Butler in our campaign. Your profile fits perfectly with our brand. Working with him has been really easy, as well as great professional he is a great person. "

After 25 years of sponsoring the Tour de France and sports, with this new campaign, Festina want to approach all watch lovers moving its branding into the territory Lifestyle.

http://www.justjared.com/2016/02/18/gerard-butler-fronts-festina-watches-new-campaign/

Gerard Butler Fronts Festina Watches New Campaign!

Gerard Butler is the new face of Festina watches and his campaign is set to land next month!

The 46-year-old actor is featured in a series of behind-the-scenes shots of him playing soccer, on a date with former Miss Italy Denny Méndez, and in a serene setting wearing the timepieces.

Gerard said working on the campaign “has been a great experience. Recording in Hollywood, Los Angeles with the amazing Festina staff has been very rewarding. It allowed me also to get closer to the watch-making world, one of my passions.”

Stay tuned for the full campaign next month!