Translated from here:
Gerard Butler: icon of masculinity
We interviewed the actor who was introduced as an ambassador for the fragrance Boss Bottled by Hugo Boss.
By Manuel Torres Martinez | Date: 24.10.14
If you ask any woman her opinion on Gerard Butler, the most likely answer is that all you obtain a guttural sound or a primitive gesture that makes you feel uncomfortable, especially if you made the mistake of asking your mother or grandmother. Since eight years he appeared as Spartan King Leonidas in the movie 300 director Zack Snyder, the reactions of women to lead Butler certain uneasiness in the minds of ordinary men. Perversely, this has not done that Butler is generally hated by envious male. Perhaps it is because in some films - The Ugly Truth and The Bounty Hunter - has played cynical, despicable and sympathetic louts who make very beautiful women teasing undeterred by her beauty. You may also be because throughout his career he has chosen some pretty demanding roles that put it ahead of other players of his type. For example, the thief of RocknRolla (which, on reflection, is another jerk), vengeful father or Tulo Law Abiding Citizen Aufidius, the Volscian army commander in the film adaptation of Coriolanus Ralph Fiennes was the work of William Shakespeare , in 2011.
In summary, Gerard Butler dropped us every mother is a guy who we welcome, respect and even admiration. Help the fact that, in the role of hero in real life, give up his legal career to pursue what he really likes. So it makes sense that Hugo Boss has chosen you as the face of its iconic fragrance Boss Bottled and a new advertising campaign whose slogan is as simple as it is ambitious: "The man of today." And such. This is the conversation we had with Gerard during his presentation as ambassador from the great German firm in London.
ESQUIRE: What about all that Hugo Boss has done around your arrival to the brand and the concept of "Today's man"?
GERARD BUTLER: I am very impressed, so I wanted to get involved. I have had many opportunities for ad campaigns, but in the end I have to always feel good about the decision. When I met the team of Hugo Boss, I found them very professional and committed, and they convinced me that they wanted to do this for the right reasons. I think it shows in the campaign and in the ideology that we are trying to communicate: it is not just a perfume, but a lifestyle, a way of being, a code of honor. When I heard what they were planning, I thought, "Wow, a lot of thought and work invested to make this work well," it would have been very easy to get wrong. It's something huge that involves much effort and passion, and that reminds me of some of the attributes of modern man such as dedication and diligence.
ESQ: Before joining this campaign, have you since you had to think about what it means to be a man in the twenty-first century?
GB: Yes, I had already made this reflection. Having played historical figures I've seen imaginatively transported to other times that employed different values than ours, so I understand the idea that inspired Hugo Boss: the union of modern and traditional male values. It has been a fascinating experience for me. When I read the concept of the campaign, I was identified and thought, "This is how I see a man, these are the parts of my life that I appreciate when things go well." I am a different person, I do not put all your eggs in one basket, I have allowed to be successful and work hard, be passionate and dedicated, but I can break free and break stereotypes, to be emotional and sensitive, showing that people and their problems I matter. Not have to be a winner all the time, because the success is not limited to career, but involves all aspects of my life. When you see it this way, it is like redefining our code of honor: you really have to do good, to be brave, to behave like a gentleman. So I feel it is the man of today.
ESQ: Do you think we live in a golden age of manhood?
GB: I would not dare say such a roundabout way because I do not know what the future holds, but I feel it's a good time to masculinity. Although I also feel that there is some confusion among men: many do not know what is expected of them, because life is not devoted to one occupation as their parents did. I think most have been spoiled by the opportunities, for the opportunities and choices can be something terrifying that make you wonder most of the time where I'm going now, what is my purpose and how to fulfill it. Maybe it was easier before when you knew you only had to be, for example, a miner. It is important to achieve self acceptance, be adaptable and learn that we can be satisfied with who we are and where we are.
Another thing: now the roles of men are less defined because women have entered our domain. But we are also getting more on their own, so we have the opportunity to do different things with our careers, our hobbies, our interests. The world is changing and we are more multifaceted. So it is wrong for Hugo Boss we remember traditional values related to what it means to be a man of integrity, courage, strength, honor, loyalty. Perhaps more insubstantial or impractical modern values, so you should not forget the values that are more important. If you combine them, you will have an excellent formula to move around the world. It's what I've learned from this experience.
ESQ: Do you feel that being born in Scotland defines your way of being a man?
GB: Sure. The Scots are a people with passion, but also very dark, much war, so much conflict. The image of the Scottish is a rude man who invade disturbing thoughts as dark clouds rest on her head. Naturally I have that kind of masculinity and am used to make life difficult. Scotland is a country where you have to learn to take care of yourself physically the same; I'm not saying you have fights on every corner, but certainly should know how to defend yourself. And then, like me, you may touch live in a world where everything revolves around the sensitivity and passion. I'm not saying it does not exist in Scotland; in fact, one of the most beautiful things I have is a wonderful sense of humor that you can lift your spirits.
Launched in 1998, Boss Bottled by Hugo Boss, is a classic of classics in the world of men's fragrances. In these 16 years, the German brand has done a great job of keeping the identity of this product virtually unchanged and to identify with ambassadors representing the ideal of modern masculinity, such as the Scottish actor and producer Gerard Butler. In its olfactory notes can be perceived a woody base with apple, lemon, plum and vanilla, the ingredient that once caused a furor because Boss dare use in a perfume for men.