How BOSS Bottled has stayed the most enduring Hugo Boss scent
By S. Indramalar
The BOSS Bottled has proven to be one of Hugo Boss’ most enduring fragrances.
Launched some 16 years ago, Hugo Boss’ BOSS Bottled fragrance seems to have an enduring appeal among men. It has, says fragrance designer Will Andrews, achieved what very few fragrances have – the status of being a timeless classic.
“BOSS Bottled is an example of a finely judged balance between personality and wearability, which enhances the look of the wearer while maintaining its own distinctive signature,” explains Andrews.
He was speaking to members of the media at the preview of the new BOSS Bottled advertising campaign in London. The star of the Man Of Today campaign is Scottish actor Gerard Butler who was recently revealed as the face of the fragrance. “It is unmistakably masculine but it has something else about it as well. It’s powerful but then, it has a freshness to it. I can use it during the day and at night too,” Butler explains. Describing his style as “simple”, Butler adds that although he doesn’t follow fashion trends, he takes great care in what we wears.
“I like to keep it simple, most of the time. I have a lot of clothes in my cupboard but I often end up wearing the same type of collared T-shirt with a pair of jeans. I don’t get consumed by fashion but I still like to be stylish.
“There are times I like to get a little funky, and put on a weird suit, shirt and get all hipster, like how Dolly Parton once said, ‘It costs a lot to look this cheap’, you know?” he says with a laugh. “But I also love wearing a well-cut suit like Hugo Boss. I was a lawyer once and I do miss wearing the suits as they make me feel sharp. And fragrance, well, it’s the finishing touch. You walk into a room in a good suit, smelling nice, and you feel the power and charisma when heads turn,” he adds.
BOSS Bottled, explains Andrews, was regarded a revolutionary scent when it was created in 1998. The spices and the wood notes of the fragrance are contemporary masculine notes even for today’s man, but the addition of cinnamon and vanilla – a more traditional ingredient in female fragrances – was unheard off and considered revolutionary for that time. The risk of combining traditional and unconventional notes to a man’s fragrance, however, has paid off as BOSS Bottled remains a contemporary scent.
“The woody scent of the fragrance has an anchoring affect and creates a structure, whereas the ambers and musks smooth out the rawness of the fragrance. There is a tiny amount of natural rose oil, just 0.1%, to soften the overall blend,” explains Andrews who is part of the P&G fragrance creation team.
Sharp with a warm woody base, BOSS Bottled reflects the modern-day man who is multifaceted. Its fruity and citrus top notes of apple, lemon and plum are balanced with a floral and spicy heart that is dominated by geranium, with the added spice of cinnamon and clove. Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla.
“Much like the Man Of Today adds a perfectly tailored suit to cement his groomed look, the vanilla refines the fragrance, creating a sophisticated wrapping around the remaining ingredients. The contrast of the masculine spicy wood notes and the unconventional fruity vanilla notes intrigues, but never goes off balance,” Andrews concludes.