The Pantry Forum


 
HomeHome  CalendarCalendar  GalleryGallery  FAQFAQ  SearchSearch  RegisterRegister  Log inLog in  

Share | 
 

 Will Twitter's Vine make a Gerard Butler action thriller more popular?

View previous topic View next topic Go down 
AuthorMessage
Dallas
Permanent Resident of the Home of the Sanely Insane


Number of posts : 12992
Registration date : 2008-11-06

PostSubject: Will Twitter's Vine make a Gerard Butler action thriller more popular?   Tue Mar 19, 2013 12:32 am


[Only admins are allowed to see this link]

Will Twitter's Vine make a Gerard Butler action thriller more popular?

NEW YORK (TheWrap.com) - FilmDistrict is turning to audiences for help marketing its new film, the Gerard Butler action thriller "Olympus Has Fallen." The independent distributor will release brief videos of reactions to early screenings of the film using Vine, Twitter's video sharing app.

FilmDistrict has taken footage from its screenings at cities nationwide between March 7 and 21 and hopes the videos will generate buzz on social media for the film, which opens March 22.

The film stars Butler as a former special forces operative turned Secret Service agent who gets demoted after an accident. When a terrorist captures the White House, holding the President (Aaron Eckhart) hostage, he must help reclaim the White House.

Butler could use a boost at the box office. He hasn't starred in a hit since 2010, when he joined Jennifer Aniston in "The Bounty Hunter."

Since then? A Shakespeare adaptation, "Machine Gun Preacher," surfing flop "Chasing Mavericks," "Playing for Keeps" and comedy mishmash "Movie 43."

This is the second time in the past month that a small film distributor has experimented with Vine. Oscilloscope Laboratories, the company co-founded by late Beastie Boy Adam Yauch, decided to release "It's a Disaster" on Vine in advance of its VOD release.

Though even those at Oscilloscope had a sense of humor about the effort, which was announced with a tongue-in-cheek press release, the company did want to explore how a studio could use this new service to build awareness.

So guys, what's next?
Back to top Go down
 
Will Twitter's Vine make a Gerard Butler action thriller more popular?
View previous topic View next topic Back to top 
Page 1 of 1
 Similar topics
-
» Life & Style exclusive: Gerard Butler and Brandi Glanville's steamy Malibu hookup!
» '300' Star Gerard Butler Visits MSU Spartans
» Gerard Butler: Undercover Biker
» Gerard Butler bought property in Moscow - ?
» Gerard Butler Thinks NYC is Neat

Permissions in this forum:You cannot reply to topics in this forum
The Pantry Forum :: Butler's Pantry Archives :: Gerard Butler Stuff :: Gerry News :: Gerry Movies :: Olympus Has Fallen-
Jump to: