Permanent Resident of the Home of the Sanely Insane
Number of posts : 13167
Registration date : 2008-11-06
|Subject: Indie Release Mojo - box office stats for MGP Tue Oct 04, 2011 1:25 am|| |
Full story here:
- Quote :
- When the marketplace is crowded with fall movies chasing the same smart audience demo, platforming can be a risky and expensive. Look at Relativity Media’s Machine Gun Preacher, a heart-felt true story about a missionary in Africa directed by Marc Forster and starring Gerard Butler. While Lionsgate was reluctant to platform Warrior with an 84% Tomatometer score, Machine Gun Preacher did well considering it was at 23%. This weekend the film broadened from four to 33 screens and grossed $82,000 for a modest $2,485 per-theater-average and a ten-day total of $140,200. But did it play well enough to hold screens and keep going? It already lost its main house in San Francisco.